slice

brand design

SLICE is a bakery and sandwich shop
where you choose the bread for your sandwich. Bread is not just the base, but the main character.

We don’t just make sandwiches.
We create legends.

Objective:

To develop an engaging brand concept for a premium bakery, creating a distinctive identity and unique feature that makes the brand both memorable and highly Instagrammable.

What I did:

Concept Development

The core idea:

Bread as the star

— customers choose

a whole loaf, get a slice cut, and have a sandwich made from it.
A minimalist yet sensory-driven approach, emphasizing textures, craftsmanship, and high-quality ingredients.
Designed to be Instagram-friendly, encouraging organic social media engagement.

— customers choose a whole loaf, get a slice cut, and have a sandwich made from it.
A minimalist yet sensory-driven approach, emphasizing textures, craftsmanship, and high-quality ingredients.
Designed to be Instagram-friendly, encouraging organic social media engagement.

a slice cut, and have a sandwich made from it.
A minimalist yet sensory-driven approach, emphasizing textures, craftsmanship, and high-quality ingredients.
Designed to be Instagram-friendly, encouraging organic social media engagement.

—customers choose a whole loaf, get

Brand Name & Taglines

Brand Name:

slice

— short, stylish, and easy to remember, directly

— short, stylish, and easy to remember,

reflecting the brand’s core experience.

TAGLINES:
‘’Not just a sandwich.
A handcrafted experience.’’

‘’A slice worth sharing.’’

‘’What’s your slice?’’

‘’Good food.
Good mood.
Good

reflecting the brand’s core experience.

Taglines:
Not just a sandwich. A handcrafted experience.

A slice worth sharing.

What’s your slice?

Good food. Good mood. Good

directly reflecting the brand’s core experience.

Taglines:
Not just a sandwich. A handcrafted experience.

A slice worth sharing.

What’s your slice?

Good food. Good mood. Good

slice.’’

Visual Identity Development

Color Palette: Deep blue (#0010bd) paired with warm, natural bread tones—creating a contrast that feels both modern and premium.

Typography: Clean, geometric sans-serif fonts to reinforce the brand’s sleek and contemporary aesthetic.

Logo: Simple yet bold “slice” lettering, making it easily adaptable across different brand touchpoints.

Unique Brand Feature

Signature branded toast print → The

“slice”

logo is

toasted onto the bread, making it an instantly recognizable and photogenic element.

Customers can choose to take home a whole loaf or just a custom-cut slice, reinforcing personalization and artisanal quality.

We've added kits
for the

Signature branded toast print → The “slice” logo is toasted onto the bread, making it an instantly recognizable and photogenic element.

Customers can choose to take home a whole loaf or just a custom-cut slice, reinforcing personalization and artisanal quality.

We've added kits for the perfect Instagram sandwiches

perfect Instagram sandwiches→

All rights reserved of course.
This work was created by Babylolya design.
Please don’t steal it — unless you’re prepared to make it iconic.
For collaborations or questions, get in touch