well done!
BRaNDING
branding.
VISUAL AESTHETIC:
I crafted a design language that balances refined minimalism with organic warmth,using a palette of deep,
ember-like hues and rich textures.
MATERIALS & TACTILITY:
To enhance the sensory experience, I incorporated natural materials such as charred wood,
patinated metal, textured linen, and handcrafted ceramics, reinforcing the brand’s authenticity.
IDENTITY & DETAILS:
The EMBER logo is seamlessly integrated into textiles and tableware, ensuring a cohesive and recognizable brand presence.
The visual elements draw inspiration from fire’s glowand the interplay of light and shadow.
PHOTOGRAPHY STYLE:
I curated an artistic direction that emphasizes natural textures, dynamic lighting, and the energy of the culinary process, enhancing the sense of tactility and depth.
TYPOGRAPHY:
I selected SP PRO, a typeface that reflects
the brand’s contemporary yet inviting character.
I crafted a design language that balances refined minimalism with organic warmth,using a palette of deep,
ember-like hues and rich textures.
MATERIALS & TACTILITY:
To enhance the sensory experience, I incorporated natural materials such as charred wood,
patinated metal, textured linen, and handcrafted ceramics, reinforcing the brand’s authenticity.
IDENTITY & DETAILS:
The EMBER logo is seamlessly integrated into textiles and tableware, ensuring a cohesive and recognizable brand presence.
The visual elements draw inspiration from fire’s glowand the interplay of light and shadow.
PHOTOGRAPHY STYLE:
I curated an artistic direction that emphasizes natural textures, dynamic lighting, and the energy of the culinary process, enhancing the sense of tactility and depth.
TYPOGRAPHY:
I selected SP PRO, a typeface that reflects
the brand’s contemporary yet inviting character.
SERVING FORMAT:
• Noodles in a convenient cup—perfect for eating on the go.
• Simple customization—choose your base, sauce, and toppings.
• A fusion of local traditions and modern flavors.
• Clean, stylish presentation—no unnecessary clutter.
• Noodles in a convenient cup—perfect for eating on the go.
• Simple customization—choose your base, sauce, and toppings.
• A fusion of local traditions and modern flavors.
• Clean, stylish presentation—no unnecessary clutter.
CORE IDEA:
food that moves with you. A minimalist yet well-thought-out noodle concept where the main focus is pure flavor, convenience, and the aesthetics of modern urban food.
VISUAL IDENTITY
The foundation is clean minimalism with bold color accents. The signature palette includes deep blue (#003174), active red (#ab0101), black, and white—a contrasting, dynamic mix that reflects the rhythm of the city.
TYPOGRAPHY
The AKONY font in the logo conveys geometry, futurism, and simplicity. The typographic style in branding remains minimalistic yet dynamic, capturing a sense of motion.
PHOTOGRAPHY STYLE
Sharp close-ups, vibrant colors, and a focus on textures. The content presents noodles as an aesthetic object —something you don’t just want to eat, but also photograph.
food that moves with you. A minimalist yet well-thought-out noodle concept where the main focus is pure flavor, convenience, and the aesthetics of modern urban food.
VISUAL IDENTITY
The foundation is clean minimalism with bold color accents. The signature palette includes deep blue (#003174), active red (#ab0101), black, and white—a contrasting, dynamic mix that reflects the rhythm of the city.
TYPOGRAPHY
The AKONY font in the logo conveys geometry, futurism, and simplicity. The typographic style in branding remains minimalistic yet dynamic, capturing a sense of motion.
PHOTOGRAPHY STYLE
Sharp close-ups, vibrant colors, and a focus on textures. The content presents noodles as an aesthetic object —something you don’t just want to eat, but also photograph.
STEP 1:
Choose your noodles
Choose your noodles
STEP 2:
Choose the sauce
Choose the sauce
STEP 3: Add toppings
COCTAIL CARD
REQUEST:
create a noodle brand with a unique idea that stands out from classic noodle shops and fits the fast-paced modern urban lifestyle.
WHAT I CAME UP WITH:
nuu-dls is noodles to-go in a sleek, convenient format
We’ve moved away from the traditional restaurant experience and focused on fast, intuitive, and stylish consumption.
create a noodle brand with a unique idea that stands out from classic noodle shops and fits the fast-paced modern urban lifestyle.
WHAT I CAME UP WITH:
nuu-dls is noodles to-go in a sleek, convenient format
We’ve moved away from the traditional restaurant experience and focused on fast, intuitive, and stylish consumption.
